In today’s competitive market for online search traffic, we need to look for quality SEO services to boost our online visibility and business growth. A ‘good SEO’ practice not only boosts traffic and engagements with our targeted search traffic, but it also enhances the user experience, improving the probability of conversions to sale and longer-term customer relationships. The visitors trust search engines and tend to click on top ranking websites based, and how did those websites get there? … by delivering on the quality of search results with an overall relevant and user-friendly site experience. As simple as that sounds, it separates “good SEO” from “bad SEO” (same as “cheap SEO”) because bad SEO is focused on the rank, not what the quality site experience that earns the rank. Cheap SEO can therefore sometimes earn quick bumps in rank improvement, but changes in Google algorithms often result in many short-term winners taking great leaps backwards.

How important is SEO for your Business?

In today’s search-based shopping market, the digital marketplace cannot be disregarded by any business. Investing in SEO is an essential step in simply being where your customers are looking for you. SEO does the following for your business:
• Pushes websites’ visibility up
• Offers higher web traffic
• Increases Website credibility
• Amplifies business visibility
• Effectively markets your brand

What Do Cheap SEO services do for You?

• Poor Content Strategy:

Cheap SEO companies lack basic tactics of content strategy. High-quality content requires to spend on it, and cheap SEO services fail to include engaging content. They often reuse existing content and publish them for many clients. These techniques are not worth trying, as they are considered spam by Google, are increasingly caught in Google’s duplicate content algorithms, and simply don’t represent your business with original content inspired by the unique benefits and traits of your business.

• Low-Quality Link Building:

The so-called affordable SEO companies offer many links at little cost by creating low-quality links from low quality social bookmarking websites, spam forum posting, and blog commenting, etc. Under such circumstances, there is a risk of Google penalty, as Google looks at their quality score of the sites to which you’re linked. Link to sites with high Google Quality Score … improves yours. Link to sites with low Google Quality Score … lowers yours.

• Not Delivering or Reporting Results:

A good SEO practice requires an ample amount of time and expert resources for delivering quality work, tracking it, and reporting on it. If they are low cost, they probably can’t afford to spend sufficient time monthly for analyzing and reporting on your tracking, and therefore on what they’re delivering for you. If they are doing nothing more than showing your geo-based keywords at the top of search results for (for example) “Louisville plumbing supplies”, they’re not showing your progress or lack of progress for non-“Louisville” searched keywords. Reporting needs to show an impact on your search traffic and business goals (contacts, requests for quotes, etc.).

• Unethical Services:

SEO companies that claim to be offering cheap services may trap you as they play cheap tricks to convince you to use their services. If they particularly reference “knowing the Google algorithms” or “keeping up with the Google algorithms,” consider this a red flag. Google’s algorithms are specifically there to prevent businesses from gaming the ranking systems, and rewarding the businesses that earn rank by simply optimizing their content for the people most likely searching for it.

WSI Digital Win is one of the best SEO service providers in Louisville. We incorporate global best practices In SEO gained from input through the WSI network of consultants … more than 1,300 across more than 80 countries. Our SEO Company implements a holistic, objective-based digital marketing strategy to enhance your website’s visibility and your visitor’s experience.