Know the Reasons Why Cookie-Based Retargeting Will Not Work in 2019
May 13, 2019 | 2 MINUTES TO READ
With the emerging popularity of pop up blockers these days, it is increasingly likely that cookie-based retargeting mechanisms will accomplish the opposite effect of repelling repeat traffic.
Marketing Automation: Turning Visitors into Leads
July 27, 2017 | 3 MINUTES TO READ
In this age of technology, efficiency is an evolving concept. What was efficient a year ago may not be as efficient today; heck, the best way to accomplish a task last month is probably no longer ...
5 Steps to Marketing Automation Success
July 26, 2017 | 3 MINUTES TO READ
Marketing automation is all the rage these days, and for good reason: it frees up humans to do things humans are good at, and automates repetitive and mundane tasks.