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Category: Marketing Automation

Marketing Automation

Know the Reasons Why Cookie-Based Retargeting Will Not Work in 2019

2 MINUTES TO READ

With the emerging popularity of pop up blockers these days, it is increasingly likely that cookie-based retargeting mechanisms will accomplish the opposite effect of repelling repeat traffic.

Marketing Automation: Turning Visitors into Leads
Marketing Automation

Marketing Automation: Turning Visitors into Leads

3 MINUTES TO READ

In this age of technology, efficiency is an evolving concept. What was efficient a year ago may not be as efficient today; heck, the best way to accomplish a task last month is probably no longer ...

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5 Steps to Marketing Automation Success
Marketing Automation

5 Steps to Marketing Automation Success

3 MINUTES TO READ

Marketing automation is all the rage these days, and for good reason: it frees up humans to do things humans are good at, and automates repetitive and mundane tasks.

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